The more money you throw at something, the more you hope that it will eventually deliver on the investment… but if you’re not getting the results you hoped for, you might be falling into the sunk cost fallacy. You might find yourself making illogical decisions based on the investments you’ve already made, and that doesn’t help anyone—in life or in business. Today, we want to discuss how you can free yourself from the sunk cost fallacy to make better decisions for your business’ IT solutions.